Create content that people want to share with others. Of course you want to attract customers, but more importantly, you want to retain them past the initial attraction. This article includes baby steps that your business can take to help reach your content marketing goals. Maybe you don’t have time to write a book on your expertise – but what about a 6 or 7 page eBook?
It’s a fact of life in business: If you don’t have new prospects, you don’t have a future. Of course businesses need to focus on their clients. But what eventually happens if you forsake your prospecting efforts to focus exclusively on current customers? Use these 5 types of ‘magnetic’ content marketing to attract an unending stream of prospects…
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