With 2015 upon us, nearly everyone seems to have a New Year’s resolution in mind. For some, a resolution might be to quit a bad habit or exercise more, and for others, it might be to recycle 2014’s failed resolution and take another crack at it in 2015.
If you’re a marketer, are any of your resolutions marketing related? If not, it might be a good idea to think about a few resolutions you should accomplish to take your 2015 marketing plan to the next level.
Short on marketing resolution ideas? Below are 5 marketing resolutions to make 2015 more successful than 2014.
1. Create More Content
I’ve said it before and I’ll say it again, content is king. Google has made it clear that quality content has a big impact on SEO. If you want to get more visitors to your website, more quality leads, and more customers, you must focus on your content strategy. Depending on what type of business you run, whether it’s B2C or B2B, you’ll want to consider multiple content avenues including, but not limited to, writing consistent, quality blog posts, creating eBooks and white papers, and engaging your audience on social media. While 90 percent of marketers are not confident in how they’re measuring content, there are multiple ways in which to measure your content strategy success, and Hubspot wrote a helpful article that outlines how to measure and prove content ROI so you can put this resolution to the test.
2. Focus on mobile
Did you know people own more smartphones than toothbrushes in the world? There are 6.5 billion people on the planet and about 4 billion of them own smartphones. Only 3.5 billion of them own toothbrushes.
If you haven’t paid attention to the mobile market, now is the time. Mobile use in the U.S. and the world has become enormous and is growing exponentially. According to a new report from Juniper Research, by the end of 2017, there will be 2 billion smartphone or tablet users engaging in some form of mobile commerce transactions. From January to February of this year, mobile app usage surpassed desktop browsing usage. That was nearly 12 months ago, so think about what 2015 could hold.
Because of this, it’s imperative that marketers focus on mobile. This means making your company’s website mobile responsive, investing time and effort into text-to-win competitions and mobile alerts for your customers and clients, and making your marketing emails optimized for mobile use. Even if you’re a small business and this seems like a daunting task, more small businesses are focusing their efforts on the mobile market, which means yours can too.
For more information on mobile marketing, check out our handy eBook: 25 Mobile Marketing Facts and Ideas and place a more focused effort into mobile marketing for 2015.
3. Redesign your website (if it needs an update)
If your website looks anything like these, it’s time to think about an update. In this era of constant web browsing and beautiful website designs, the expectation from your web visitors is that your website will look pretty and work properly.
But it’s not just about expectation, and there are multiple reasons why your website might need a redesign. The right web design can actually increase your sales, and earn you more web attention. If your website looks and feels outdated, it’s going to impact your SEO, which impacts your online visibility, which will inevitably lose you business.
Need more convincing? Here are 10 signs you should invest in a new website and if you do decide to take the plunge in 2015, here’s a helpful article on how to choose between a web design company, freelancer, or outsource firm.
4. Pay more attention to your inbound efforts
To us, this is an obvious resolution, and what Kaufer DMC is all about. We’ve embraced the idea that inbound marketing is the present and future of marketing, and can prove that strong content and inbound marketing boosts SEO and attracts customers.
To go a step further, we believe that many companies can ditch and replace a lot of their outbound marketing efforts with inbound marketing. Reasons include better cost-effectiveness, more qualified leads, and more long-term value.
So put this resolution into action and start thinking about how your company can begin to ramp up its inbound efforts while scaling back your outbound strategy.
5. Measure your social media activity
This might seem like an obvious marketing resolution, but many companies involved in social media don’t pay much attention to the analytics portion.
First and foremost, if you’re not involved with social media, it’s definitely an area you’ll want to make substantial headway in during 2015. Facebook, Twitter, Instagram, Pinterest and Google + might not all be appropriate for you business, but it’s imperative you get involved with at least a few of them in order to increase your online visibility.
In addition to getting involved in social media, make sure you’re measuring your activity. There are multiple ways to do this, and the quick and easiest way to do so (at least from a novice’s perspective) is to check out the built-in analytics pages within your utilized social media platforms. Taking note of your social media interactions, engagements, and followers will just scratch the surface, but it’s important to measure your activity in order to make adjustments to your social media strategy where necessary.
So there you have it! If you don’t have a New Year’s marketing resolution, I hope you at least have a personal resolution. Everyone have a safe and happy New Year and here’s to a happy and healthy 2015!
Written by Luke Severn
Luke is a marketing coordinator at Kaufer DMC. He loves the Arctic Monkeys, David Fincher movies, and the Portland Trail Blazers.