Social media, blogging, whatever, should have a plan. You can’t just go in willy-nilly! This article focuses on some good questions we should ask ourselves before getting started. Or maybe you should step back and take a second look at your content marketing if you’ve already begun. Understand your audience, focus on the right metrics, etc.
Generating the content you need for your business and your SEO efforts can be intensive and expensive. That doesn’t mean you shouldn’t do it – but it does mean that it’s important to make smart choices about how to spend your time. Mistakes are easy to make, and can cost you valuable resources in terms…
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