Recently at Kaufer DMC, we had a client who was interested in using Twitter in order to gain new business leads. Now, this particular client didn’t have a ton of experience using Twitter, especially when it came to using the social media titan for business development purposes. The good news for this client and businesses that are interested in using Twitter to increase revenue is that the platform is easy to learn and utilize for even the most inexperienced users.
So how exactly does one go about using Twitter to gain new business? There are a lot of tips and tricks to learn when it comes to achieving this task, and our friends over at Hubspot recently blogged about 10 Quick Tips for Generating Leads From Twitter. I’d like to highlight two of Hubspot’s tips while adding one of my own.
First, it’s important to set your goals and expectations when using Twitter to gain leads. Like any new business or sales venture, setting achievable goals is extremely important, and without them, you can often find yourself getting off track. You’ll want to set an expectation for how much new business you want overall in a given quarter or year, and how much of this goal you expect to achieve using Twitter. In our own client’s case, they generally set a goal of gaining two to three new client accounts per year. While that doesn’t sound like a very lofty goal, the amount of revenue earned from each of these new business accounts varies from business to business. For our client, this goal of two to three new accounts a year fits their business model well. Make sure that when you’re setting your new business goals that they align with your business model and are achievable.
Next, as Hubspot explains, it’s imperative to allocate a time each day to spend on Twitter. Block out a certain portion of your time each day to spend on the social media platform. If you aren’t diligent about being on Twitter, then you simply won’t see results. Of course, you don’t need to be on Twitter long enough for it to cut into other important daily tasks, but make sure you’re using it if you expect it to make an impact on new business leads. While I have to be on social media every day, I generally like to use Twitter and other platforms to get work done in the morning and then again in the late afternoon.
Finally, on top of tweeting organically, think about paying to promote tweets or using Twitter ads. Depending on your marketing budget, you may not have the fiscal room to pay for tweets or Twitter ads, but using these tools can help you target a particular type of lead or business. You can do this by targeting your Twitter audience with content relevant to different keywords, interests, geographic location, and gender.
Twitter is a very powerful tool for not just social media communication, but also gaining new business. Use it correctly, effectively, and diligently and you will definitely see results. But don’t get too discouraged if these results aren’t instant. Like any inbound marketing tool and strategy, it takes a lot of time and effort!
For all of Hubspot’s 10 tips for generating leads on Twitter click here or visit the link above.
Written by Luke Severn
Luke is a marketing coordinator at Kaufer DMC. He loves the Arctic Monkeys, David Fincher movies, and the Portland Trail Blazers.