While most of us use Instagram for personal use, it’s more and more becoming a viable business tool. Smart brands put exclusive deals, behind-the-scenes images, and other Instagram-only content on this platform for leverage.
Instagram should be approached differently than other platforms. For example, on the Anthropologie Instagram, a puppy picture received 7,640 likes and a picture of their personal shoppers posing at a company luncheon event received 3,457. “Fun” images usually garner more likes because they tell a story. While inevitable, there’s a reason so many people are against Instagram integrating ads. It started as a personal, ad-free look into people’s everyday lives. The smartest brands (both big and small) are trying to keep it that way.
Warby Parker is another great example of using Instagram for Business. Their ‘Class Trips’ are integrated into their website, #eyespywp is a hashtag they often use to engage followers, and they also use VSCO cam – which is a whole other Instagram-related community you should read about. How do you plan to use Instagram for your business?
Are you wondering how to use images and short video to enhance your customers’ experience? Have you considered creating a brand profile on Instagram to make your brand visible to a new market? Getting started on Instagram is fairly straightforward.