Quick: what are the top 3 content formats for B2B buyers when conducting research? Well they’re white papers, case studies and webinars (in order). Did you know that a whopping 97% of buyers trust content more if it includes peer reviews and user-generated content?
These are just a couple of the nuggets that can be found in this useful Infographic created by Uberflip. Marketers and companies are always looking for the next “hot” thing – now you have a visual roadmap to help you plan your activities for the rest of the year!
Looking for a roadmap for marketing trends in 2015? Look no further!