Are you sitting down? Good. You should be before reading this next statistic.
On average, Google makes about 500 adjustments to its search engine algorithm every year. Yikes! So how do we keep up?
Since the first Google Panda update in 2011, fews things have remained the same except these three things: quality content is rewarded, link building/spam is punished and digital marketers have had to rely less on keyword data and usage.
SEO is never going away, but it’s no longer “easy” to rank high on Google search engines through spam, i.e, cheating. SEO is now part of a bigger picture which includes social media, mobile marketing and blogging. Don’t have a mobile compatible website? Mobile platforms will soon play into search engine rankings (think speed and ease), so it’s time to make the switch.