Naming and branding your business isn’t as simple as you might think. Your business plan may have unfolded effortlessly, but you may be stymied when it comes to choosing a company name and branding strategy. Remember that your name and brand are going to be with you throughout the duration of your business’s life, so you want to make the right choice from the get-go.
Here are 10 tips to help you make these two important decisions.
1.Ask the Branding questions first. Before you choose a company name, take a giant step backwards and look at the big picture. Perhaps you’ve always wanted to see your name in lights, but if your name isn’t catchy enough – or doesn’t really work with your ideal brand image – you should give that idea up. Thinking about branding first is a good foundation from which to branch out into company name ideas. Things to consider include:
- What’s your company’s mission?
- Who are you trying to serve?
- How do you want your customers to think about you?
2.Find a name that fits the brand. Now that you have a greater idea of how you want your company’s name to shape up, see if your prospective names fit. Some will be scratched off immediately, others may rise to the top, and you may find you and your partners/friends need to go back to the drawing board.
3.Will our name grow with us? For example, if you are from Boise, and you name your business, “Boise Unlimited,” you may actually be limiting your future prospects. Right now, you’re only goal is to build a vibrant business in your hometown, but if your company needs to grow and move into other locations, you might not want a name that is so location specific.
4.Does the name set me apart? How does your name stack up against competitors? You want something that sets you apart. If you’re the 12th “ Family Name & Sons”, appearing in search results, consider coming up with something more unique.
5.Does it correlate with what we do? Make sure your name correlates somehow with what you do. It doesn’t have to be Heating and Air, Inc., but get creative and consider terms, expressions, or plays on words that are easily associated with your products or services.
6.Can our company name be remembered? This is key, right? You know those times when you overhear two people speaking about a particular company they know and use, and you want to remember it? If it’s too long, quirky, or irrelevant, chances are slim that you’ll recall it later. Experts recommend choosing a name that is no more than two or three syllables long and doesn’t require the use of special characters or symbols.
7.Is it easy to pronounce? Being able to pronounce a company name is key to remembering it, and looking for it online.
8.Consider A through J. Company’s and services are most often listed in alphabetical order. This shouldn’t matter in terms of SEO and social marketing strategies, but when it does come into play, a company name towards the front of the alphabet is more readily visible.
9.Is it pretty? How does it look spelled out, on a logo, on your letterhead? Looks matter when it comes to marketing so you want a name that works well in advertising.
10.Do you love it? At the end of the day, this is the name of YOUR COMPANY. You want to love it and proudly shout it for all the digital world to hear!
Don’t forget to enlist the experts. A professional digital marketing company can help you narrow the name and branding playing field.