Have you been considering a new website design? Hey – Look at that! There’s your first sign. Website design is a critical component of your digital marketing approach. If customers or followers don’t like what they see, they aren’t going to stay. Just as a good real estate agent knows to stage a home to sell it, companies should stage their websites so customers feel at home there.
10 Signs You Need to Invest in a New Website
- You’ve been thinking about it. If you were happy with your current design, and it did everything you wanted it to, you wouldn’t consider a website re-design, right? That little nagging voice is telling you something and it’s your job to listen and take action.
- Competitor envy. Are you envious of your competitors’ sites? Are their sites more relaxing on the eyes (or ears) than yours? This is another big hint – dare we say command – that it’s time to begin envisioning how your website could be more attractive, user-friendly, and better able to serve your current and prospective customers. However, competitor envy is a wonderful tool. While you should never copy competitors, it’s a great idea to visit a range of websites and jot down what you like, and what you don’t, so you can communicate that to your web designer.
- It’s distracting. Our first two reasons dealt with your own instincts and emotions. Now we’ll move on to your customer preferences and current digital marketing strategies. Does your website have a soundtrack, videos that begin to play automatically or (worse) flash animation that must be dealt with before people can even enter your site? That was all like so five years+ ago. These days, the idea is to have a quick-loading site, requiring very little action from your visitors – unless they want to engage. Audio and video should be an optional engagement rather than a startling effect that prompts visitors to back pedal out of there before they had a chance to get to know you.
- It loads slowly. This isn’t the dial-up era anymore. We have moved well beyond that and most people expect a website to load within a handful of seconds or less. You lose about 25% or more of your visitors if your site takes longer than 4 seconds to load. This figure jumps up to almost 50% when you start to hit the 60second mark. Time yours and see where you stand. If you have the time to wonder if it takes too long to load, it probably does.
- It’s not mobile. If your site isn’t mobile, it’s time to re-design it because guess what? Most people get online using mobile devices these days. If your website look horrible on a smartphone, tablet, or eReader screen or – worse – it doesn’t load at all, you need to make changes now. If you don’t, your website isn’t doing a thing for you, regardless of how wonderful your content is.
- It’s not responsive. As long as you’re in the market to re-design your website, talk to your web designers about creating a responsive design. This takes all the stress out of wondering how things look on the variety of screens that are out there these days. When your website uses a responsive design, you can rest assured that everything looks just dandy on everyone’s digital devices.
- It can’t be found. Are site visits dropping at a rapid rate? Are you wondering what happened to all the blog reads and leads of the past? Your website may be the problem. It could be that the SEO strategies you used to use aren’t working anymore and that needs to be addressed, which brings us to…
- Your website is old. In this business, 4 to 5 years is old. Trends are always on the move. What worked three years ago doesn’t work so well today and may even hurt your ability to be found online. Most companies perform some type of redesign every 2 to 3 years to keep things interesting, continue to be relevant for followers and prospectives, and to build on what they have learned works – and doesn’t.
- Everything is tiny. Small pixels and font means, “hard to read and navigate”. As we mentioned above, mobile and responsive designs accommodate for variances in screen sizes so you don’t have to worry about that anymore.
- What social media? Your website and social media accounts need to be in constant relationship. If your site isn’t linked to your social media accounts, your business will suffer.
Don’t waste time wondering whether or not you need to invest in new website. Take time to speak with the experts, analyze your site, and then take the actions necessary to be found and do good business.