Content marketers celebrated when Penguin 2.0 came out. It’s hard to prepare for changes Google will make to their SEO algorithm in the future, but we do know that it’s become even more difficult to take SEO shortcuts. It’s all about content marketing, rather than backend link building. Quality online assets like eBooks and white papers are becoming of real value. Read on to see what else is likely to change this year.
Now that most of us have our footing back after Penguin 2.0, what’s ahead for SEO and social media marketing in the year to come? It’s clear that Google’s focus is on eliminating spam and enhancing the user experience through better content. Evidence has shown that both site quality and link relevancy are going to…
Leave a Reply