Inbound marketing is becoming an increasingly effective and popular tool for successful healthcare practices looking to increase the number of new patient leads. The key to successful inbound marketing is to make sure that patients who are searching for the specific services you offer find – and trust – you and your staff of professionals online. There are 10 basic tips to ensure you are following inbound marketing best practices:
1.Hire a Good Web Designer
Image Courtesy of Hyena Reality at FreeDigitalPhotos.net
A good website is essential to making your presence known among the masses, and not just for aesthetics. In the world of healthcare, inbound marketing success comes from savvy consumers searching on their own. For them to find you, your site should be one of the first listed in the results provided by search engines. A good web design company knows all the back-end tricks to make sure this happens.
2.Familiarize Yourself with SEO
Make sure your site is found by using search engine optimization (SEO). Focusing on strategic keywords in your text, developing meaningful content, and becoming known as a trusted source within the healthcare industry will all bump up your site in search rankings.
3.Provide Quality Content
Adding lots of keywords in your website isn’t enough to ensure high search engine rankings. Search engines also check for the quality and relevance of your site content. Posting content that inspires comments and shares will soon lead to a gain in your site’s search result rankings and more leads.
4.Share Your Content
With the advent of social media, it’s never been easier to spread the word about your site and services. Online networking sites such as Facebook, Twitter, and LinkedIn make it easy to connect with patients, patrons and colleagues. It’s also easy for them, in turn, to share your content with their own contacts. And don’t just share it yourself – make sure you include social media buttons that make it easy for visitors to share the content too!
5.Maintain a Blog
A company blog can be a huge boost for sharing new developments in healthcare, and for inbound marketing efforts. Blogs are a great way for the outside world to get to know your company’s personality, often a determining factor for consumer choice in the world of inbound marketing. Plus, the more blog entries there are, the more sources you’re providing for search engines to trawl.
More than half of all Internet traffic is now being generated on mobile devices. Your potential patients are surfing and searching now on pads, tablets and mobile phones – not just laptops. What are you doing to reach them? Is your website mobile responsive? Do you have a way to notify patients of upcoming appointments (or med schedules) via text messages? It’s now easier than ever to utilize mobile marketing in your practice and if you don’t do it soon, you’ll fall behind your competitors.
7.Build a Fan Base
Part of embracing social media platforms means building your own community specifically interested in your area of healthcare. Inbound marketing thrives on the sharing of content. Participating with this community is important in establishing virtual business relationships, which in turn will increase the traffic level to your website.
8.Include Calls To Action
Always include a call to action. Examples include “Contact Us” links, or one-click buttons to schedule a consultation. This makes your site more easily navigated, and encourages communication feedback.
9. Analyze Your Efforts
Finally, you won’t know if your attempts at inbound marketing are effective unless you are actively measuring your progress. Results should be tracked with analytic software, so you can continue (or increase) the programs that are working – while disbanding those that aren’t as successful.
By following the ten tips outlined above, your traffic and search rankings should increase significantly, and increased leads will rapidly follow.
Written by David Kaufer
David Kaufer is Founding Partner and Chief Dynamic Office in Kaufer DMC. He’s also a huge Oregon Ducks & Microbrew nut, Dad of awesome 9-year-old twin boys, husband, and big Sustainability and Autism advocate.